Senior Campaign Manager - SEO - PPC - Ipswich - Ipswich , Suffolk - Senior Campaign Manager - SEO - PPC - Ipswich - £30k + Benefits

This is an ideal role for someone wanting to demonstrate their skills in ?paid for? search marketing on all the major providers including Google, MSN and Yahoo Search. You may already be working at an agency or client-side and are looking to grow your existing knowledge of managing campaigns effectively and efficiently. Full training and support will be given.

The Senior Campaign Manager focuses on generating the very best results for the search and display advertising accounts they manage by providing a real insight into campaign performance and skilled campaign optimisation. They also provide digital media planning and buying support to their team and assist with a number of key tasks such as reporting and analysis, research, and planning and forecasting. They will report into the Group Account Director and work alongside Senior Account Managers. In time they will be expected to manage a team of Campaign Execs and Campaign Managers to work across a portfolio of clients. They will also be able to assist in preparatory work for new business pitches and presentations.

Candidate`s profile should be:

? An excellent understanding of the UK paid for search market place
? 2-3 years practical experience in managing paid for search and/or display campaigns
? Experience of managing and leading a small team preferred but not essential
? Proven meticulous attention to detail
? Excellent numerical and analytical skills
? Ability to understand and interpret issues and take decisive action
? Good communication skills
? Campaign trouble shooting skills

Skills required:

? Good working knowledge of bid management solutions
? Advanced Excel knowledge
? Good working knowledge of third party adserving and trafficking solutions

Job Description

Paid for Search Marketing and Display Advertising

Responsible for the performance of the PPC campaign, from set up through to optimisation. This will include:
? Creation of new pay per click accounts across all search major engines.
? In-depth keyword, audience and website advertising research.
? Creating multiple PPC creative adverts and split testing across the campaign.
? Establishing the most effective landing pages and advising on campaign improvements.
? Set up of campaigns and pre-launch testing
? Actively managing budget allocation
? Continuous optimisation, improvement and bid management.
? Preparation of management reports and insight
? Working to over achieve on both targets and deadlines
Responsible for the set up and optimisation of Display Advertising and Social Media campaigns
? Creation of new display activity and social media activity
? Continuous optimisation of phasing, creative and formats
? Establishing the most effective landing pages and advising on campaign improvements.
? Set up of campaigns and pre-launch testing
? Actively managing budget allocation
? Preparation of management reports and insight
? Working to over achieve on both targets and deadlines
Research

Researching websites and new opportunities for clients, using tools such as Commscore and Neilson.

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